v2.4 — A/B TESTING ENTERS BETA
Business inventory
for modern WordPress
By expanding the Block Editor with marketing tools, and providing universal 3rd-party integrations, xpac aims at a holistic experience launching sales pages with WordPress.
GPLv3 · unlimited sites · no card required
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Data Capture Forms
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Targeted Popups & Banners
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In-built A/B Testing
In development -
Analytics System & Integrations
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Marketing & CRM Platforms
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Payment Systems & Ecommerce
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Collaboration & Productivity Apps
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Anti-Spam Protection Services
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AI-Enabled Content Editing
In development -
Performance Optimization Kit
xpac: codex
These are the reasons we created xpac in the first place, and also the benefits of choosing it over any other WordPress alternative.
Integrity with modern WP
WordPress has changed, and our team humbly embraced the change and adapted to it. Since then we don't look back and develop purely with a block-based approach, balancing our extra effort by the awesome benefits of the new technology.
Modern block-based approach for every tool and option. Designed to seamlessly evolve with WordPress. No bloated builders, fancy setting pages and advertising. xpac is an expansion pack for WordPress, so there is no new learning curve.
Zero performance impact
From the very beginning we paid high attention to the performance side of things. That's why all our tools are built with vanilla JS, without heavy 3rd-party scripts, and load assets only when they're required.
Universal 3rd-party integration
Through many years, to accomplish our goals we had to use multiple plugins for the same 3rd-party integrations. That's why all our integrations are designed to cover the entire WordPress & WooCommerce ecosystems.
AI-powered solutions
Nowadays it's not enough to provide all the options and features for building the right tool. Our team is thinking forward and enabling leading AI engines to really streamline the processes and free up our time.
Open source core
It's essential to provide more secure, transparent and flexible software. We don't want to limit our customers as we treat them as partners — that's why all the core tools we develop are open source on GitHub.
Three steps from install to insight.
01
Install the pack
One plugin from the repository. Activate and every tool shows up as blocks in the editor you already use.
02
Build in the Block Editor
Compose forms, popups and offers with core blocks, patterns and your theme.json styles.
03
Connect and measure
Point submissions at your CRM, payment or webhook, then watch conversion in one dashboard.
xpac: forms
Forms for lead generation, data capturing and payment processing.
Build your forms with the full power of the WP Block Editor
Modern global styling options for all form elements
Submissions dashboard with exports and a delivery log
Connect to any 3rd-party marketing or analytics platform
Online payment collection forms and checkouts
Anti-spam protection services & local protection
Conditional logic block for building targeted logic
Multi-step block for creating complex forms
Advanced file upload block with progress bar
xpac: popups
Popups for targeted campaigns, offers and upsells.
Design your popups with the full power of the WP Block Editor
Lightbox & floating bars with multiple positions
Inline popups for banner & ad injections
Display rules for page coverage & user conditions
Rules to dismiss a popup for recurrent users
Triggers for exit intent, scroll distance, time on page & more
Analytics and A/B testing support for all events
3rd-party integrations for all popup actions
GDPR and consent popup logic
What we are shipping next.
The pack grows on a public roadmap. Pro access includes every tool below the moment it lands — no upgrade tier, no add-on price.
Forms
Blocks, logic, multi-step, payments and a submissions dashboard.
AVAILABLE
Popups
Lightboxes, bars and inline injections with a full rule engine.
AVAILABLE
A/B Tests
Experiments on pages, patterns, forms and popups, tracked server-side.
IN BETA
Analytics
One data layer feeding GA4, Meta CAPI, Mixpanel and WooCommerce events.
NEXT UP
Connected to everything.
Effortlessly integrate a variety of platforms and services with our custom, skilfully designed integration solutions.
Marketing & CRM Platforms
Optimise your workflows with effortless integrations for top marketing & CRM solutions. Elevate customer engagement and streamline your marketing endeavours with simplicity.
Payment Systems & Ecommerce
Enhance your e-commerce with our secure, seamless payment system integrations. Enjoy simplicity and security with advanced technology ensuring reliable transactions.
Collaboration & Productivity Apps
Connect Airtable, Zapier and Webhooks to move form submissions between your tools and automate everyday tasks, directly from the block editor.
Anti-Spam Protection Services
Enhance your security with integrations for Akismet, Google reCAPTCHA, Cloudflare Turnstile and MaxMind, plus built-in honeypot anti-spam features.
Easiest pricing model ever
We keep it simple and tailored — no over-complicated feature divisions across our plans. Start for free with amazing tools, and become pro to access all the premium features.
Unlimited sites
One year of support and updates
30-day satisfaction guarantee
Free access
Getting started with free essentials.
$0no card required
Free access includes:
- Every free extension in the pack
- Unlimited sites
- Community support
- Essential updates
Pro access
LAUNCH PRICE
Full access to all the premium tools.
$99$49/ year
Create an account, then pay once a year.
Everything in Free, plus:
- Every pro extension, present and future
- Unlimited sites, client sites included
- Priority support within one business day
- Pro starter templates
Frequently asked questions
Quick answers to questions you may have about xpac. Can't find what you're looking for? Check out the Support Hub.
How many sites can I build with one license?
You can create as many sites as you like, and even use your license for client sites where you build, develop and manage a website for someone else.
Please note that this does not include any kind of hosting or reselling.
Managing a website for your client means you edit pages and posts on behalf of your client, and for all intents and purposes you are the website admin. Setting up a website by only installing and activating xpac for someone is not allowed, and all other forms of sharing the license key with any third party are not allowed.
What are the main differences between Free and Pro access?
xpac offers both free and premium versions of its products, designed to cater to a wide range of needs. Our free offerings give you a solid foundation for building simple, effective websites with basic customisation options, community support and essential updates.
For those seeking greater flexibility and functionality, our premium versions unlock advanced features like extensive customisation controls, priority support, and a rich library of Pro starter templates.
Do I need a page builder to use xpac?
No. Every xpac tool is a native WordPress block, so you build with the same Block Editor you already use for pages and posts. There is no separate canvas, no shortcode layer and no new interface to learn.
That also means your forms, popups and layouts keep working if you switch themes, and they inherit the styles you have already set in theme.json.