User Targeting

Free

Show different content to different people, based on who they are, where they are and what they have done.

Install from WordPress.org Read the docs

Free on unlimited sites, GPLv3

Visitor

role, country, referrer, visit history

Targeting rules

What they see

Version: 1.0.0
WordPress: 6.5+
PHP: 7.4+
Tested up to: 7.1
Licence: GPLv3

What it does

Country as a condition

With MaxMind connected, the visitor’s country becomes a value forms and popups can both read, so a regional offer can appear only where it applies.

Signed in, and as what

Target by role, so members see the member message and everyone else sees the sign-up.

First visit or fifth

Match on referrer, landing page and how often someone has been before, without keeping a profile of who they are.

Getting it working

01
Choose what to target

Open a popup’s display rules, or a form field’s conditions.
02
Add a visitor condition

Pick from role, country, referrer or visit count.
03
Set what changes

Decide what appears when the condition matches, and what appears when it does not.

Every setting

What you can configure, and where it lives. Site settings apply everywhere; the rest are set on the form itself.

Setting	Scope	Notes
Role	Condition	Signed out, or any WordPress role.
Country	Condition	Needs MaxMind connected.
Referrer	Condition	Where the visit came from.
Visit count	Condition	First time, or returning.

Questions

Ask support

Does this track individual visitors?

No. Conditions are evaluated from the current request and a short-lived cookie for visit counting. No profile is built and nothing is shared.

Do I need MaxMind?

Only for country conditions. Role, referrer and visit count work on their own.

How does it behave with page caching?

Targeted regions are resolved after the cached page is served, so a cached page can still show the right message.

Is this A/B testing?

No. This shows a chosen audience a chosen thing. A/B testing splits one audience at random, and it is a separate tool.

More in Core tools

All plugins

Free Conditional Logic Show, hide, or disable form sections and gate delivery actions with conditions evaluated in the browser and again on the server. Free Multi-Step Form Split a long form into steps the visitor moves through one at a time, validating each step before the next one opens. Free User Auth Let visitors register, log in, edit their account and reset a password through your own forms, without ever seeing a WordPress screen.

Start using User Targeting